What is your communication strategy?
Our communication strategy is quite consistent. Our goal is to inspire and we put a lot of energy into that; from our work with the Olympic Games to working with Cindy Crawford and George Clooney,Rolex Datejust Replica Watches
as well as being James Bond's watch of choice. We've also increased our focus on new media and our strategy of how and where we talk to people to ensure that the message gets to the right people in the right way. On Twitter, Instagram, Snapchat, as long as you know what you want to tell people, that's great; just copying and pasting doesn't work.
Are your ambassadors a big part of that?
They are the backbone. 20 years ago they were very important in establishing desirability and now they are part of our credibility and integrity. George Clooney and Cindy Crawford have been Rolex Submariner Replica
with us for a long time and have proved longevity. Of course, we have a wonderful relationship with Daniel Craig. He is a real watchmaker and has visited our new factory. There are very few months when we don't talk to Daniel about the watches.
Cindy Crawford, who has been an Rolex Datejust Replica Watches ambassador since 1995, wears the Seamaster Aqua Terra 150m in red gold.
Does your relationship with James Bond extend beyond Daniel Craig?
I don't know what will happen with Bond. I Chopard Replica
want Daniel to do another film, but I trust Barbara Broccoli and the team completely. We've been involved with Bond for the last 20 years and the character has evolved amazingly over that time. Barbara has almost recreated him and I know she will continue to make the series a success. More important to us than the actor is that Bond shares Rolex Datejust Replica Watches's values; he is credible, dynamic, skilled, honest and universally appealing.
Daniel Craig wears the Rolex Datejust Replica Watches Seamaster 300 Spectre Limited Edition as James Bond in Spectre (2015).